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The Power of Promo
JANUARY 26, 2016
nice guys : )
The Power of Promo

Free swag. Loot. Promotional products have acquired many names over the years. Arguably one of the oldest forms of advertising, American businesses spend on average over $20 billion a year in the category. So, what can you do to stand out? Luckily, we have a few tips.

1. Longevity

Think long term. Choose a product with a shelf life. A sticker won't last a lifetime, but things like hats and mugs can be used over generations.

2. Think Partnership

Partner Your Branded Material. Every school has a team; every team has a t-shirt. Offer to foot the bill in exchange for some much-needed brand awareness!

3. Names Go a Long Way

Rule of thumb: If something has a person's name on it, the chances of them keeping it are higher.

4. Good Design is Essential

If it's not considered pretty or hip, it's out. Work with a consultant or designer to find the perfect fit.

5. Avoid Trends

Sure. The blanket that's also a shirt seems neat right now, but do you really think it's going to be kept beyond a week?

 

Just remember, the power of promotional products is lasting. So choose a message that you really want to convey!
Check out our Logo Mall now to get some ideas.

Need Help? Call 1-800-621-1503, 8 AM - 6 PM CST, M-F
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Garvey's Office Products is not responsible for printing or typographical errors. Prices, policies, and availability are subject to change without notice.

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